What’s to Be Gained from Marketing?
Using free marketing tools to let your customers know you’re open can help reduce costs while you’re establishing your cash flow again. Using social media, for example, can help you reach customers you may not have had access to before. Encouraging conversations and recommendations on these channels can help build trust and reputation. If you do not already have a social media presence as a business, create a Facebook page for your garage. Make sure you invite your customers to like and follow you, you can use this platform to update people on your opening.
Does your Garage Management System have a function that enables you to email to your customer database? If so, take time to learn how to do this. We have also created a template letter for you to direct mail or email to inform your current customer base you are open, contact your branch for further information.
Top Tips for using free of charge marketing tools:
- Join a local community Facebook page – either using personal info or business page if you have it
- Create a post to say when you are reopening after lockdown
- Identify a local newsletter that may be FOC to advertise in or for a small fee
